On Cultivation vs Hollowness.

What does this contradiction conjure up for you?

Somewhere along the way, in this information age and the time of the “you can be anything you want to be” world, we’ve lost reverence for the art of cultivation.

We’ve lost the journey of mastering the craft—the value in sharpening the axe of artistry.

I’m someone who has always admired and been drawn to the older analogue and artisanal ways of doing and making. I’ll always choose playing a record over Spotify, slow cooking in a clay pot over a microwave (God forbid), and buying a pair of pants crafted with quality fabrics by an experienced maker (Jesse Kamm forever).

We have lost the value of the slow for the hollowness and fragility of the rush, a tension between something that has depth versus something that is empty, void of heart, grit, and lived experience.

To me, cultivation speaks to nurturing, tending, and enriching—whether it’s the soil, ideas, or the soul. It’s an active process of creating something meaningful, fertile, and full of potential. It’s about purpose, intention, integrity, and the steady commitment to culture something that feels alive.

This is the work of the true artist, in any expression. Someone who values the longer road with all its missteps and redirections. The artist who takes the time necessary to make something lasting.

Hollowness, on the other hand, conjures a sense of absence of something that may look intact from the outside but lacks substance within. It feels like the result of a quick solution, a rush to the finish line—a void or detachment, where the surface may be smooth, but what lies beneath is barren, devoid of meaning or vitality.

Together, they embody the contrast between living with purpose and depth versus existing in a state of disconnection and superficiality. Where cultivation brings richness, fullness, and growth, hollowness represents the void left when something essential is missing.

I share these themes with you to reflect upon your own process of creative becoming. A life raft for those who feel they have been waiting to be seen and adored or feel like they’ve been overlooked.

I see you. The ones who have had a life of experience to get to a place of readiness to share. Your work is the most essential, and the world needs what you’ve got.

Rach x